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Economics of business strategy coca-cola's most important resource allowing the company to expand internationally is its operational structure that is strongly dedicated to emerging markets outside the us where sales of soda are still growing, especially in brazil, china and russia. Pestel analysis francis j aguilar: in 1967, there was a mention of aguilar in scanning the business environment, where he discussed the environmental factors affecting a business he gave them the acronym etps to indicate the economic, technical, political, and social factors. Defines the range of business the company is to pursue, the kind of economic and human organization intend to be (kenneth andrews, 1980) strategy is about decisions taken by top management to reach a company's stability and sustainability.
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